Smart Highway

Smart Highway is an innovative concept for smart roads of tomorrow. A programme of innovation that links a different way of looking at things with innovative ideas that apply the opportunities offered by new technologies in smart ways.

Smart Highway is the result of intensive collaboration between builder and developer Heijmans and designer Daan Roosegaarde. The themes sustainability, safety and perception are key to the concept and are manifested in the form of the newest technologies in the area of energy and light.

Innovation by co-creation
Lots has been written about intelligent highways since the eighties. However, until now the focus of innovation was on the car. Heijmans and Studio Roosegaarde tackle this issue on a large scale by innovating the road deck with designs such as ‘Glow-in-the-dark Lining’, ‘Dynamic Paint’, ‘Interactive Light’ and ‘Electric Priority Lane’. Together they want to make the road sustainable and interactive through means of smart lighting, harvesting energy, and traffic signs that adapt to the road situation. The design and the interactivity of Studio Roosegaarde and Heijmans’ specialized knowledge and experience brings out the best of two worlds. Although the differences between the two companies are major, they share their most important goal: innovating the Dutch landscape.

The Significance of the Smart Highway
Successful enterprises are companies that dare to look beyond the obstacles of today and are open to new developments. Actively searching for and exploiting opportunities for collaboration across the boundaries of their own sectors produces new solutions that better anticipate customer demands. Heijmans’ intent with this message is to inspire and invite its customers, partners, industry peers and other business relations to jointly think about the mobility of tomorrow.

For more information about Smart Highway: please send your request to